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Head & Shoulders vs Clear

July 26, 2007

After dominating the Philippine market for several years, the anti-dandruff shampoo giant Head & Shoulders has now a potentially strong rival. Just a few weeks ago, Unilever has launched its new anti-dandruff shampoo Clear. One can see how serious Unilever is in promoting its new product. Unilever has also implemented market segmentation by offering different products for each gender. With the powerful move of Unilever, Procter and Gamble (the maker of Head & Shoulders) will surely try to retain its big market share by improving its product. This can be achieved by bringing in new technological breakthroughs and through strong marketing strategy.

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If you’re keen enough, you’ll notice that Head & Shoulders is on sale in major supermarkets in the Philippines. They offer “Buy 1 Take 1” Promo.


Posted by jun at 11:06 am | permalink

Previous Comments

You’re good. Are you by any chance a “marketing” person? see, just this week, P&G relaunched H&S through packaging innovation (which I’d bet Unilever would say its just a bottle modification)

Anyway, Clear, I believe has started grabbing its market, I can see people buying the product and I would guess that the its trial and retention rate is quite high for a new brand.

Asteeg no, everywhere you go, from simple posters to tarps to roving billboards to the amazing elevator railing wrap, Clear’s advertising execution is simply brilliant

Posted by steve at October 10, 2007, 8:42 pm

Hi Steve, I’m no expert when it comes to marketing. It’s just that I’m pretty much amazed on how companies take advantage of the benefits that advertisements (especially TV ads) can offer to improve the sales of their products. :)

Anyways, thanks for dropping by and leaving a message. Keep on reading. :)

Posted by jun at October 12, 2007, 10:56 am

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